Amazon Ads for Books: How You’re Wasting Money Right Now

Watched this video about Amazon ads from Self-Publishing with Dale over on YouTube.

He brings up 5 reasons why you might be losing money on Amazon ads.

1. Going all in – Spending too much
   1. Start low, grow slow
   2. Low 10 cents per click, $1.00 day and add up 1000 keywords
2. Using minimum suggested bid
   1. Never use it!
   2. Go LOW!
3. Fully automatic targeting
   1. It’s okay, but only if trying to research keywords
   2. Take snapshot of keywords that are converting
   3. May not be relevant to the genre
   4. Get rid of keywords that have impressions but not sales
4. Dynamic up/down bids
   1. Work okay if you have money and high converting keywords
   2. Stick to fixed or dynamic down
5. Not monitoring Daily
   1. Monitoring it daily (or at least, very regularly)
   2. Every 60 days, download all of the keywords
   3. Note keywords that convert

These are good tips. I will be putting them into practice when Veil Online Book 1 goes on sale on September 3rd! One month away!